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Vaishali Kirpekar is a freelance editor who researches, rewrites, and improves health care and academic content and SEO. Her specializations include content strategy, UX writing, data, and analytics. She has versatile experience working in software startups, newspapers, and, most recently, Google. Coursera, and TikTok. She has an M.S. in Journalism and Mass Communications. She likes doing yoga, Zumba, swimming, and long walks with her dog in her free time.